Features
Every step of a campaign - drafted for you.
CampaignPath turns a short brief about your business into a strategy you'd be proud of, then a ready-to-ship activation plan. Two products today, with execution and analysis on the way.
How it works
From a blank page to a launch-ready campaign.
- 01
Brief your business
Five minutes. Audience, offer, goal, constraints.
- 02
Get a Campaign Strategy
Positioning, messaging, channels, tactics - tailored.
- 03
Get an Activation Plan
Content drafts, timeline, owners, cadence.
- 04
Edit and ship
Tweak in-app, export, or hand off to your team.
Campaign Strategy
The thinking behind every campaign - written for your business. Not a template. Not a checklist. A real strategy you'd be happy to put in front of a client or co-founder.
- Drafted from your brief, editable in-app
- Cites your audience and goal explicitly
- Ready to feed straight into an Activation Plan
Market & audience analysis
A grounded read on who you're talking to, what they care about, and where they pay attention.
Positioning
Sharper than a slogan: who it's for, what it does, why it wins, drafted in your voice.
Messaging architecture
Core promise, supporting proof points, and channel-ready angles - not one-size-fits-all copy.
Channel strategy
A weighted mix across paid, organic, and owned, with rationale tied to your goal.
Tactics
Concrete plays for each channel - formats, hooks, and tests you can actually run.
Content drafts per channel
Ad copy, post drafts, email sequences, landing-page outlines - written, not just briefed.
Campaign task list
Every asset, approval, and dependency, broken down so nothing falls through the cracks.
Launch timeline
A realistic sequence from kickoff to live, with checkpoints you can move around.
Owners & cadence
Who does what, how often, and where to post - assigned by default, easy to reassign.
Activation Plan
Strategy is half the work. The Activation Plan turns it into something a team of one (or five) can actually ship - copy written, owners assigned, dates set.
- Generated from your approved strategy
- Editable, exportable, sharable
- Built around realistic, solo-team capacity
Why CampaignPath
The shortcut isn't generic - it's specific.
Other tools either give you a blank canvas or a template that fits no one. CampaignPath writes for your business, then lets you take the wheel.
On the roadmap
Closing the loop from plan to performance.
Strategy and Activation are live. Execution and Analysis are next, so the same product that drafts your campaign can help you launch it and learn from it.
Campaign Execution
Push approved content to your channels and track what shipped - without juggling a dozen tabs.
Campaign Analysis
See what worked, what didn't, and what to try next - connected back to the strategy that started it.
Questions
Good things to know.
- Is the output actually personalised, or templated?
- Personalised. The strategy and activation plan are drafted from your business brief - audience, offer, goal, constraints - not pulled from a fixed template.
- Can I edit what CampaignPath produces?
- Yes. Everything is editable in-app. The drafts are a strong starting point - your judgement is still in charge.
- Do I need a marketing background to use it?
- No. CampaignPath is built for founders and small teams. You give us the business context; we handle the marketing scaffolding.
- What about execution and analytics?
- Execution and Analysis are on the roadmap. For now, CampaignPath gets you to a launch-ready plan; you ship it from your existing tools.
Start your first campaign in minutes.
No credit card. No setup calls. Just a tailored campaign waiting for your edits.
Try Free